The economy sucks.
No doubt about it.
Its-Your-Internet, a boutique company with a BIG New York attitude, wants you to know that in the midst of a recession, businesses should leave NOTHING off the table. NOTHING.
What does that mean? It means that you should play with your FULL DECK of cards. Get ALL of your services out there to potential clients. Why? Because touting one prized product over the others isn’t going to cut it anymore.
The "Put All Cards On the Table" method is currently being exercised by companies of all sizes. Let’s look at McDonalds, NYSC and Advent Home & Access:
McDonalds weathered the dismal economy by promoting McCafe, a line of premium beverage products, which includes coffee and various juices. McDonalds has
"McDonalds is one of the few restaurant chains that is faring well," says Bonnie Riggs of NPD, an organization that specializes in providing consumer and retail information for numerous industries. "They have a lot of marketing initiatives. It’s not just the value menu. They have introduced a lot of products [such as the McCafe line]."
So what happened here? Instead of just focusing on the "meat and potatoes," McDonalds realized that a B-R-O-A-D-E-R approach was necessary to inject new life into their marketing strategy.
Ba, Da, Ba, Ba, Baaa—I’m Lovin’ It!!
Yes, McDonalds, we’re sure you are.
The New York Sports Club (NYSC)
In 1974, NYSC began as a single facility offering squash instruction then expanded the breadth of its services over the last three decades. In order to generate more revenue during the recession (and to keep competitors like Crunch and Equinox on their toes) NYSC introduced Small Group Training. Unlike the larger classes, Small Group Training offers intensive, individualized workouts. NYSC permits members and non-members alike to register for Small Group Training classes.
So why does NYSC continue to be successful as a commercial gym? Because it went above and beyond marketing itself as JUST a gym. It placed emphasis on its other, more individual based services, namely, small group training and personal training.
Advent Home & Access
Advent Home & Access, a boutique company specializing in home accessibility solutions for elderly and disabled people, put its most alluring product, the residential elevator, on a pedestal. The problem was twofold:
A) Little attention was given to Advent’s other, less "cool " products, such as the ramp and the door opener. Both were arguably harder to market.
B) In an unforgiving economic climate, fewer people could afford a product as luxurious as an elevator. The original site design didn’t quite show the scope of available options.
Co-founder Michelle Freiberger is enthusiastic about the new approach: "The site is appealing to a wide audience, engaging, easy to navigate and successfully presents our scope of services clearly and logically – which I know wasn’t easy. The final product has exceeded our expectations, thank you so very much! "
From small firms to major corporations, Its-Your-Internet focuses on helping business retell their story in a way that is EXCITING, APPEALING and COMPREHENSIVE.
It's Plug Time!