Struggling with the rocky terrain of the contemporary market? Call us the great equalizer.

Isn’t it frustrating that your competition is a 13-year-old kid, living out of his garage, killing your business?

Or perhaps it’s a group in China or India doing half the work and gaining twice the ground.

Your REAL business is being unraveled or undone because they are doing something that you are not.

Here’s the problem…

Imitation does not mean equality. 

You can’t expect to do as well if not better than the competition simply because your website looks and operates the same as theirs.

You need tailored solutions. You need a dedicated team of experts guiding you through the process of finding YOUR internet presence…not THEIRS.

We do this in two ways:

We establish your strengths and verify which are truly being represented online.

Let's say you're Apple and you're marketing the iPhone. Your competitor is a company that manufactures typewriters. Extolling how great it is to type on the iPhone is a losing battle, mainly because you’re denuding the iPhone of absolutely all of the benefits that make it the iPhone in order to compete with typewriters. 

The example may seem ludicrous, but day to day companies fall into the same old traps – marketing their weaknesses in an attempt to be competitive instead of marketing their strengths.

We then take a closer look at your competitors, and assess the level of ambiguity with their success. Many times people assume that just because someone is doing well online, they must be doing well in business. This is not necessarily true.

Take HARO for example. HARO, or helpareporter.com, is a network of communications between businesses, sources, and reporters. Reporters solicit requests from sources or other reporters, and businesses can offer advice with the promise of being talked about in a major news story. 

It’s a win-win business model and it took off like mad after conception. 

People assumed that HARO’s founder was making a huge profit, but no one can say for sure.  Although, at one point, Shankman’s project was topping 15,000 views, it didn't necessarily mean that he was converting those views into profit.

This happens constantly on the web, and unless you’re web obsessed (like us) it’s easy to mistake to mistake traffic for profits. 

So, what is the lesson here? If you're marketing the iPhone, do not place all of the emphasis on one feature.

be sure to highlight ALL Market ALL of the other features such as being able to carry the iPhone around in your pocket or being able to talk live…never market the iPhone by its ability is to type quickly. We assess just how successful your competitor’s business is…perhaps they aren’t doing as well as you thought.

It’s called 360° web optimization – we examine all aspects of your competitor’s and your online presence to determine the right tailored solutions for your company. 

360° web optimization is a form-fitting business model that aims at not just attacking the issue at one angle. For instance, the reason your business is not doing as well as it could be is probably not just a website design issue, but rather a problem with your TOP (or total online presence).

• Compile a list of your competitor’s websites (including their blogs, facebook pages, etc.).
• Examine them closely and compare them to your own.
• Ask yourself, “what works for them that CAN’T work for us?”

When you’re ready for answers, learn more about how you can flatten the world…and your competitors in the process.

Ready for Answers?