Search Engine Optimization and Marketing

The most frustrating feeling is to put up a beautiful web site, then be clueless why people are not coming. You've likely heard about various schemes and plots and magic sauces on how to beat Google and achieve top rankings. Maybe you've spent money on Google Adwords, pay-per-click, banners, or the Yellow Page programs, and been very disappointed. Don't despair! Get expert help.

The big secret about the search engines is that there are no secrets. Everything you need to know to rank well is spelled out, and it comes down to solid content, well targeted pages, and a few simple rules about general marketing. So, doorways, hallways, metakeywords, and other tricks of the trade are the soup of charlatans and tricksters. Don't fall for promises that you can rank quickly and highly when your site doesn't even have the words for which you wish to rank.

We start with a simple analysis, a report on your competitors, the overall marketplace, the searches your audience is running, and the technical problems holding back your current site. Then we move on to a game plan mapped over a reasonable course of time taking into account the realities of how often the search engine spiders will crawl your site, update their core indices, and readjust your rankings. Need to move sooner? We have techniques that can accelerate the process.

At the core, though, it is site that is as user friendly to the search engines as it is to your visitors. That means specific and limited uses of Flash, no image based menus, titles and headlines and clean URLs for every page that contain the words that you want the search engines to find, research on specific words users use when searching (not just what you expect, but what is), lots of pages (not the 10 page site trying to compete with sites thousands of pages), no tricks, and not more than one page targeted to a given search.

Check out the marketing section in our Guide to Our Web Site Packages for prices and specific plans.