Good content is compelling. But great content is seductive.

Imagine that your copy and your reader are engaged in a dance. Let's say... a tango. What makes a good tango? The first thing that might come to mind is talent. But talent alone won’t cut it. You've got to have rhythm, direction, attraction, and fun. 

Whether you're dipping your partner on the dance floor or writing copy that grabs and keeps the reader's attention, keep the following in mind:

Rhythm

Finding and maintaining a sense of rhythm is fundamental in the writing process. As writers, we’re aware of how important it is to always be judicious in our word choice so that the primary message is conveyed as succinctly as possible. Sometimes, less is more.

Think Small.

In 1959, Volkswagen put this principle into practice, launching what is today considered "one of the greatest advertising campaigns of the century." ^[1] The advertisement itself was classic and clean, with a great deal of white space. The witty copy was engaging and set the Volkswagen Beetle apart from the larger automobiles that were in vogue. Using very few words and a small image of the car, the advertisement effectively stated that, yes, sometimes smaller is better.

"Kurt Kroner, who pioneered the Volkswagen beetle campaign, gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him with information about the face and the body of the vehicle." ^[1]

Leadership

In a dance like the tango, leadership is important. Why? Because the leader establishes the "direction" of the dance. Generally speaking, people don’t like word salad (copy that’s all over the place with no distinguishable message). When we write copy for you, we never lose focus of the primary goal, which is to "lead" as many people to invest in your service as possible.

At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock. This was the slogan pioneer David Ogilvy pioneered for Rolls Royce in 1959. Why was his copy so successful? Because of its authority and easy confidence.

Instead of highlighting all of the features of the car, the copy focused instead on the sole feature that distinguished the new Rolls Royce. Since the Rolls Royce was already an established luxury brand, it wasn’t necessary to bombard consumers with gratuitous information about car parts and how they functioned.

Entertainment

There’s more to tango than merely learning the steps, and there’s more to writing than just throwing words onto a page. Anybody can do that. We write draft after draft to make sure your copy is entertaining, alluring, engaging, provocative. But we never get so carried away with making the copy entertaining that we sacrifice your professional tone.

A Diamond is Forever. One of the most enduring and recognizable slogans in the history of American advertising. It was coined in 1948 by Frances Gerety for DeBeers, and it is thanks to her copy that the diamond ring continues to be seen as a poignant symbol of love and commitment. Moreover, the slogan builds on the excitement and joyful anticipation that accompanies a pending engagement.

Attraction

You’ve squandered so much of your time and money on "magic"schemes that promise your site top rankings, but ultimately fail to deliver. Our writing team utilizes search engine optimization (otherwise known as SEO) which effectively DRIVES traffic to your webpage and KEEPS it there.

How is this done? Basically, our job as writers is to come up with a list of keywords that will help your site rank well. We keep two things in mind:

1. What keyword combination will the average internet user type into Google?
2. What keywords can we suggest that aren’t so popular that it generates a million hits?

Once we compile the list of keywords and you approve it, we write an article for each keyword. We typically aim to make each article about 400-600 words. We do this because if the page is too short, Google will say, "Uh, is this even legitimate?" and ignore it.

Welcome to the Age of Social Networking: Facebook and Twitter

We are what you might call the "Social Networking Generation." Do you have a Facebook page and/or Twitter account, but are looking for ways to branch out to a wider audience? Are you in the dark about how to add friends on Facebook, join groups and (in the case of Twitter) how to "follow" people? Our experienced team can assist you. We’re also available to write blogs, press releases and anything else you might need.

Why choose OUR Team?

The Its-Your-Internet writing team consists of hip, educated, talented young people. We bring a TON of energy to every article, blog, press release, or [insert type of writing here] we produce. We love writing so much that even when we aren’t at work, we’re honing our craft at home. We have written successful copy for all sorts of businesses including law firms, art galleries and institutions of higher learning. We have helped all of them transform their B-O-R-I-N-G content into stuff that a potential client would be interested in reading.

Finally…

If you have any comments, suggestions or critiques, feel free to let us know via email or phone.

We don’t bite. Really.

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^[1] www.adage.com